helios & matheson - see the light
h&m investors
key ratios/p&l ratios
Particulars 2009-10 2008-09
P&L Ratios
Software development expenses/Total revenue(%)
65%
67%
Gross profit/Total Revenue(%)
33%
33%
selling and marketing expenses/total revenue(%)
6.8%
6.7%
General and administration expenses/Total revenue(%)
9.2%
9.2%
Employee cost/Total Revenue(%)
66%
68%
Operating profit/Total Revenue(%)
19%
17%
Operating profit after depreciation & amortisation of goodwill and interest/Total Revenue(%)
8%
7%
Depreciation & amortisation of goodwill/Total revenue(%)
8.6%
8.5%
Tax/Total revenue(%)
1.8%
1.9%
PAT from ordinary activities/Total revenue(%)
6.0%
4.6%
ROCE(%)
7.4%
10.1%
Return on invested capital
8.6%
10.6%